Seven Tips For Generating Website Traffic With A Limited Marketing Budget|
Get Organic traffic from Facebook| Adsense traffic from Facebook
Assume the scenario- You’re a marketing manager on digital platform and you’ve
been tasked with the responsibility of attracting consumers to your specific
brand, but you have very limited budget. You're questioning yourself, "How
am I supposed to roll in the big bucks with a small marketing budget?"
. Digital marketing doesn't have to be expensive. Truth be told, if you do
enough strategic planning from the very beginning and aim at realistic,
targeted outcomes, you can achieve success with a limited budget. Explosive marketing
budget to get anywhere online is a myth.
From my perspective, digital marketing shouldn't be expensive. You have to
plan the channels and resources you'll allocate to your marketing efforts
overall. It’s not a prime factor if it's SEO, pay-per-click advertising or
social media marketing, no matter what platform you're looking at tackling, you
can execute it with careful strategy and refinement.
You can opt for work with an agency to help you, or you can do this on your
own. Do keep in mind, however, that if you're not a marketing expert or are
trying to learn the ropes from the very beginning, your budget can quickly be
eaten up. Ensure you're weighing all of the options you have on-hand and
eliminating those that could potentially use your marketing budgets unnecessarily.
The good news is that even a beginner can take a few simple steps toward harvesting
traffic without spending too much money. If plunging into a dedicated,
expert-driven campaign isn't right up your alley yet, this is the best place to
start.
Here are a few ways you can begin generating website traffic:
1. Use search engines to your advantage.
You might need a bit of SEO insight here to help you, but in a nutshell,
you want to get as much traffic as possible from this organic platform. That
means optimizing your content and website for keywords and phrases you know
your target audience would be searching for. There are a few free tools
available that you can quickly find online.
2. Check for broken links.
You'll lose prospects and customers to links on your website that are
broken. Review your website and check whether you have any URLs that need
fixing. This is a quick way to get traffic back that you were otherwise letting
escape.
3. Assess who's talking about you.
Has anyone been writing or talking about your brand but not linking to
your page? Consider reaching out to them and politely asking them to do so.
This can help you gain more opportunistic traffic.
4. Update your old content.
This is a big one. If you've put effort into blogging in the past, have a
gander through Google Analytics and see what content is performing the best.
Update these posts with new stats, facts, quotes and images that will reap new
attention. Let your audience know it has been updated as a call to action at
the bottom of the article, and even with an "[UPDATED for 2020]" tag
in the headline.
5. Use manual outreach as your sidekick.
Going back to authentic relationships and connections to
build links and awareness for brands is an another alternative . That means scouring the web for those in
your industry who are like-minded and already writing about brands, services
and goods like yours. You can offer them an incentive to write about your
business and help turn their following into yours. Think of this as digital
public relations.
6. Refresh your ranking content.
Use your choice of SEO tool to see what content of yours is ranking on page
two of Google. This is the kind of content you want to refresh, optimize and
get up to page one. It's low-hanging fruit that will pay dividends in return.
Sometimes, generating website traffic with a limited marketing budget is a
lot to handle. There are many aspects to juggle, and you still have to ensure
you're keeping on track with branding and maintaining the compliance norms as well. But by setting honest
expectations and taking the steps mentioned above, you'll be on your way to
getting your brand out there with limited costs.
7. Facebook
Facebook is another brilliant platform for reaching your business
goals, and it doesn’t matter if you’re a B2B or B2C business. Facebook offers
tons of tools and capabilities which you can harness for you to connect with
your audiences regardless of the place and time.
Generating traffic from Facebook to your website is a popular strategy for increasing AdSense revenue. Here are some tips for optimizing your AdSense traffic from Facebook:Create engaging content: Creating engaging and shareable content on your website can increase the likelihood that visitors from Facebook will share your content, thus driving more traffic to your site.
Utilize Facebook Ads: Facebook Ads can be a useful tool for driving traffic to your website. You can create targeted ads that reach your desired audience based on demographics, interests, and behaviors.
Optimize your website for mobile: Many people access Facebook on their mobile devices, so it's important to make sure your website is optimized for mobile devices. This can help improve the user experience and increase the likelihood of visitors staying on your site longer.
Use Facebook Groups: Joining and participating in relevant Facebook groups can help you connect with potential visitors who might be interested in your website's content. Just make sure to follow the group's rules and guidelines.
Track your traffic: Use Google Analytics or other tracking tools to monitor your traffic from Facebook. This can help you identify which types of content or posts are generating the most traffic, allowing you to adjust your strategy accordingly.
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